“Works Every Time”

I have been seeing these trucks for Oak Beverage distribution around, and I am just wondering what the target market is?  I mean I know hipsters, and young people in general, like cheap booze but really Colt 45.  Maybe for novelty, but this marketing campaign can’t really work.  I guess if you give enough of it away you can get pictures of “hip” people drinking it.

And what type of slogan is “Works Every Time”?  I mean, doesn’t all alcohol work every time?

I love that this is the truck that delivers Dogfish Head.